The Ekiti State Government has charged broadcasters in the State-owned  Radio and Television Stations to uphold professionalism, embrace emerging technologies and adopt innovative approaches to ensure effective service delivery.

The State Commissioner for Capacity Development and Training, Prof. Patrick Tedela, gave the charge in Ado-Ekiti during a two-day training programme organised for staff of the Broadcasting Service of Ekiti State (BSES).


The training had the theme: "Enhancing Organisational Performance Through Professional Excellence, Innovation and Service Delivery."

Tedela described broadcasting as a strategic component of government's communication architecture, stressing the need for media professionals to appreciate their critical role in informing and educating the public.


He urged broadcasters to adhere strictly to the principles of accurate, balanced and responsible reportage while contributing meaningfully to the development of the state.


The Commissioner also encouraged participants to embrace digital technologies to remain relevant in an increasingly competitive communication environment, adding that the training was designed to strengthen their knowledge, sharpen their professional skills and enhance their overall competence for improved job performance and service delivery.

In her remarks at the event, the Ekiti State Head of Service, Dr Folakemi Olomojobi, charged participants to be exceptional in the way they package and present information, noting that poor presentation could undermine the effectiveness of the information being disseminated.


Olomojobi commended the administration of Gov. Biodun Oyebanji for prioritising capacity building and continuous professional development for workers in the state public service


Earlier, the Permanent Secretary, Ministry of Capacity Development and Training, Mr Bamidele Arowosola, said the growing influence of Artificial Intelligence (AI) and the increasing spread of fake news had made it imperative for media professionals to constantly upgrade their knowledge and skills.



Arowosola urged participants to "up their game" by providing the public with correct, adequate and timely information, stressing the importance of credible information in an era of rapid technological advancement.


Also speaking, the General Manager, Broadcasting Service of Ekiti State, Mr Olu Popoola, commended Oyebanji for creating an enabling environment for public servants to improve their productivity.


 He expressed optimism that the training would enhance the professional capacities of the participants and ultimately improve the quality of broadcasting services in the state.


A  resource person who is also  and a retired Permanent Secretary in the State Public Service, Mr Kola Ajumobi, who spoke on "The Broadcasting Boom," charged broadcasters to be passionate about their profession and to imbibe the spirit of hard work, dedication and continuous improvement.


Another retired Permanent Secretary, Mr Kunle Olofin, urged participants to put into practice the knowledge acquired during the training and reflect the lessons learnt in their day-to-day activities.


 He advised them to continually upgrade their knowledge, broaden their horizons and sharpen their professional skills in line with emerging trends in the communication industry.


Participants, including Mr Kayode Jegede, Mrs Tola Popoola, Mr Biodun Omodara and Mr Deji Ajayi, expressed satisfaction with the training, saying it had broadened their knowledge and perspectives and would enhance their effectiveness at the workplace.


The training was organised to broaden the knowledge and professional competence of media practitioners, strengthen organisational performance, and equip them with the skills required to deliver effective and efficient services in the modern broadcasting environment.